
Pocket.watch has expanded to Tubi with a Halloween series called 'The Besties in Haunted High' from a popular YouTube duo. The series is part of Pocket.watch's efforts to bring its popular content to various platforms beyond YouTube. This move allows the company to reach a broader audience and increase its presence in the digital content space.
The expansion of Pocket.watch to Tubi is significant for social commerce as it highlights the growing importance of multi-platform content distribution. By making its content available on different platforms, Pocket.watch can increase its reach and engagement, ultimately driving more sales and revenue through its e-commerce integrations and affiliate marketing efforts. This strategy can be a model for other creators and brands looking to expand their social commerce presence.
The Social Commerce Daily Digest
Yesterday's top 5 stories in your inbox, every morning.