POIZON Named the Most Counterfeited Clothing and Footwear Brands in Russia

POIZON, an online authentication service, detected around 307,500 counterfeit items in the first half of 2026, a 56.7% increase from the previous half-year, with footwear being the most commonly counterfeited product. The most counterfeited brands include Nike, Jordan, and adidas Originals, among others.

This surge in counterfeit items has significant implications for social commerce in Russia, as it highlights the need for brands to invest in authentication and anti-counterfeiting measures to protect their customers and maintain their reputation. The rise of counterfeit goods can also impact consumer trust in online marketplaces and social media platforms, making it essential for these platforms to implement effective measures to combat counterfeiting.