
Poizon has announced the conditions for Russian sellers on its platform, offering lower commissions compared to other major marketplaces. The minimum commission rate for premium partners is 19%, with a maximum rate of 29%. This is significantly lower than the rates offered by other major marketplaces, such as Wildberries, Ozon, and Yandex Market, which can charge up to 55% in certain categories.
The lower commission rates offered by Poizon may attract more sellers to its platform, potentially disrupting the Russian e-commerce market. This development is significant for social commerce as it highlights the importance of competitive pricing and seller incentives in online marketplaces. As the Russian e-commerce market continues to evolve, Poizon's move may prompt other marketplaces to reevaluate their commission structures.
The Social Commerce Daily Digest
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