Politicians are increasingly in need of influencers

In Europe, politicians are increasingly collaborating with social media influencers to promote themselves on social networks. This trend is exemplified by Roberto Vannacci, the leader of Futuro Nazionale, who has been spotted going around the metro and creating content with influencers to gain visibility.

The reason behind this shift is the new European rules limiting political advertising on social media, which has led politicians to seek alternative ways to reach their audience. By partnering with influencers, politicians can tap into their existing follower base and create a more organic and engaging form of promotion, highlighting the growing importance of influencer marketing in social commerce.