Poppi scales influencer marketing strategy after PepsiCo deal and UK launch

Poppi, a brand that has recently partnered with PepsiCo, is expanding its influencer marketing strategy following its launch in the UK. This move is expected to leverage the power of social media influencers to promote Poppi's products to a wider audience in the UK market.

The scaling of Poppi's influencer marketing strategy matters for social commerce as it highlights the growing importance of influencer partnerships in reaching consumers and driving sales. This approach can help brands like Poppi build brand awareness, credibility, and ultimately, customer loyalty, demonstrating the potential of social commerce in the food and beverage industry.