From 'posting' to 'hosting': the new (and improved) era of influencer marketing

The rise of podcasts and serialized content on social media is driving a change in influencer marketing, with creators who generate episodic content enjoying a great deal of trust among consumers. This shift is leading to a new era of influencer marketing, where creators are moving from simply 'posting' to 'hosting' content.

This new era of influencer marketing matters for social commerce because it allows creators to build stronger relationships with their audiences and increase their influence over consumer purchasing decisions. As a result, brands are likely to see increased engagement and conversion rates when partnering with creators who produce high-quality, episodic content.