Pregnant Lee Da Hae drives 20 billion won in two-hour China livestream - CHOSUNBIZ

ChinaLive CommerceLivestream ShoppingKOL MarketingInfluencer CommerceChosunbiz · October 19, 2026 at 6:50 AM
Pregnant Lee Da Hae drives 20 billion won in two-hour China livestream - CHOSUNBIZ

Pregnant Korean actress Lee Da Hae recently drove 20 billion won in sales during a two-hour Zhíbò dàihuò / Livestream Selling session in China. The event's massive success highlights the power of influencer marketing and live commerce in the Chinese market. Lee Da Hae's popularity and charisma played a significant role in attracting a large audience and driving sales.

The success of Lee Da Hae's livestream shopping event has significant implications for social commerce in China. It demonstrates the effectiveness of leveraging celebrity influence and live streaming to drive sales and reach a large audience. As China's e-commerce market continues to grow, events like this will likely become more common, and brands will need to adapt their strategies to incorporate live commerce and influencer marketing.

The Social Commerce Daily Digest

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