Are premium creators the ‘new primetime’? With Arcade CEO Matt Elek

Matt Elek, the CEO of Arcade, discusses the rise of premium creators and their potential to become the 'new primetime' in the context of social commerce. This shift is expected to significantly impact how content is consumed and monetized on various social media platforms.

The emergence of premium creators as a new form of primetime content has profound implications for social commerce. It suggests a future where high-quality, engaging content created by these individuals could drive sales, influence consumer behavior, and redefine the landscape of online shopping and brand engagement.