Reddit COO Says “Over 80% of Our Monetization” Is Logged In. Google Is Squeezing the Rest

Reddit's COO stated that over 80% of the company's monetization comes from logged-in users, while Google is squeezing the rest. This information highlights the importance of logged-in users for Reddit's revenue.

This matters for social commerce as it shows the significance of authenticated users in generating revenue for social media platforms. The fact that Google is squeezing the rest of Reddit's monetization efforts also underscores the challenges faced by social media companies in relying on third-party advertising revenue.