Reddit COO Says “Over 80% of Our Monetization” Is Logged In. Google Is Squeezing the Rest

Reddit's COO has revealed that over 80% of the platform's monetization comes from logged-in users, with Google squeezing the rest. This information highlights the importance of user engagement and authentication for Reddit's revenue streams.

This development matters for social commerce as it underscores the value of authenticated user interactions for generating revenue. As social platforms continue to evolve, understanding how logged-in users contribute to monetization will be crucial for developing effective social commerce strategies.