Reddit splits its home feed in two with a TikTok-inspired update

Reddit has announced an update to its homepage feed, allowing users to choose between seeing posts suggested for them or posts from communities they have chosen to follow. This update is inspired by TikTok and gives users more control over their feed experience.

This update matters for social commerce as it allows users to have a more personalized experience on the platform, which can lead to increased engagement and a higher likelihood of discovering new products or communities. By giving users the option to choose their feed experience, Reddit is also providing advertisers with more targeted advertising opportunities.