Regional creators lose out on brand money because of agency middlemen, says HashFame's Anirudh Sridharan

Anirudh Sridharan, from HashFame, stated that regional creators are losing out on brand money due to agency middlemen. This issue highlights the challenges faced by creators in the social commerce space, particularly in regions outside of major cities. The statement suggests that there is a need for more direct and efficient ways for brands to collaborate with creators.

This matter is significant for social commerce as it underscores the importance of creator monetization and the need for platforms and brands to support regional creators. By reducing the role of agency middlemen, creators can retain more of their earnings and have more direct relationships with brands, potentially leading to more authentic and effective collaborations. This, in turn, can drive growth in the social commerce sector.