Replaced landing page with Telegram channel and reduced subscriber cost from 8.20 to 2.70 euros for 8 weeks

Cossa, a company with 19 years of experience, partnered with AlpaChina to increase sales and reduce costs. They replaced their landing page with a Telegram channel, resulting in a significant decrease in subscriber costs from 8.20 euros to 2.70 euros for 8 weeks. This change allowed them to create a full-fledged trading platform, increasing their online presence and improving their marketing strategy.

This shift to a Telegram channel as a trading platform matters for social commerce as it showcases the potential of messaging apps in direct marketing and sales. By leveraging Telegram, Cossa was able to reduce costs and enhance their online marketing strategy, demonstrating the effectiveness of social commerce platforms in reaching customers and driving sales.