[Research Contribution] AI in E-Commerce: How technology shapes shopping experiences and consumer behavior in Ho Chi Minh city

Researchers at Đại học Kinh tế TP. Hồ Chí Minh have published a study on the impact of AI on e-commerce in Ho Chi Minh city, exploring how technology is shaping shopping experiences and consumer behavior. The study aims to provide insights into the role of AI in e-commerce and its effects on consumer behavior, which can inform businesses and policymakers in the region.

The study's findings have significant implications for social commerce, as they highlight the potential of AI to enhance shopping experiences and drive consumer engagement. By leveraging AI-powered technologies, businesses can create more personalized and interactive shopping experiences, which can lead to increased customer loyalty and retention. This is particularly relevant in the context of social commerce, where platforms like Instagram and TikTok are increasingly using AI to facilitate shopping and product discovery.