Retail media's next job: Funding the retail flywheel for AI shopping

According to a report by Mirakl, retail media is expected to play a significant role in funding the retail flywheel for AI shopping, indicating a shift in how retail businesses approach their marketing and sales strategies. The report suggests that this change will impact the way companies invest in their e-commerce platforms and utilize AI technology to enhance customer shopping experiences.

This development matters for social commerce as it signifies a growing trend towards integrating AI and machine learning into retail operations to create more personalized and engaging shopping experiences for customers. As a result, social commerce platforms and retailers will need to adapt and invest in AI-powered solutions to remain competitive, potentially leading to increased adoption of technologies like shoppable videos and livestream shopping.