REZU launches X-live to let Korean viewers shape live commerce broadcasts - CHOSUNBIZ

REZU has launched X-live, a platform that allows Korean viewers to shape live commerce broadcasts. This innovation enables viewers to interact with the content in real-time, influencing the direction of the broadcast. The launch of X-live is expected to enhance the live commerce experience for viewers in Korea.

The introduction of X-live is significant for social commerce as it increases viewer engagement and personalization. By allowing viewers to shape the content of live commerce broadcasts, REZU's X-live platform has the potential to boost sales and customer satisfaction. This development highlights the growing importance of interactive and immersive experiences in the social commerce space.