The rights holder's playbook: navigating influencer marketing in professional sport

A new playbook has been released to help rights holders navigate the complex world of influencer marketing in professional sports. The guide, published by Farrer & Co, aims to provide clarity on the rules and regulations surrounding influencer partnerships in the sports industry. This development is significant for teams, leagues, and brands looking to leverage social media influencers to reach their target audiences.

The playbook's release matters for social commerce as it highlights the growing importance of influencer marketing in the sports industry. As social media platforms continue to evolve, rights holders must adapt their strategies to effectively partner with influencers and reach their fans. This trend is expected to drive growth in social commerce, particularly in the areas of sponsored content, affiliate marketing, and shoppable media.