Rosenblatt Says AI Shopping Agents Won't Break Amazon's Ad Model

SingaporeSocial CommerceSocial CommerceEcommerce AdvertisingAI ShoppingYahoo Finance Singapore · September 30, 2026 at 2:28 PM

Rosenblatt has stated that AI shopping agents will not disrupt Amazon's ad model, according to a report from Yahoo Finance Singapore. This news comes as the e-commerce landscape continues to evolve with advancements in artificial intelligence and machine learning. The statement from Rosenblatt suggests that Amazon's advertising business is robust enough to withstand the potential impact of AI-powered shopping agents.

The implications of this statement are significant for social commerce, as it indicates that traditional e-commerce models, including advertising, may continue to dominate the market even as new technologies emerge. This could influence how companies approach their advertising strategies on platforms like Amazon, and highlights the ongoing importance of understanding consumer behavior in the context of social commerce and e-commerce more broadly.

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