Russian Ambassador to China's Congratulations Gather Over 1 Million Views on Chinese Social Media

A video congratulation from Russian Ambassador to China Igor Morgulov has gained over a million views on Chinese social media, including Douyin, the Chinese version of TikTok. The diplomat recorded it on the occasion of the 77th anniversary of the founding of the People's Republic of China. The Russian Embassy in China reported that the video was posted on September 30 and has been widely shared and discussed on social media.

This development highlights the significant reach and influence of social media in China, particularly for diplomatic and international relations. It also showcases the importance of social media platforms in facilitating people-to-people diplomacy and cultural exchange between nations, which can have implications for social commerce and the use of these platforms for promotional and marketing purposes.