‘It’s like being in a Sotheby’s’ – Whatnot chief on the fanfare of live online shopping

The chief of Whatnot, a live online shopping platform, has compared the experience of live online shopping to being in a Sotheby's auction house, highlighting the excitement and fanfare surrounding this new form of e-commerce. The platform allows users to browse and purchase items in real-time, creating a unique and engaging experience. The comment was made in an interview with the Business Post, a publication that covers business and technology news.

The rise of live online shopping platforms like Whatnot has significant implications for social commerce, as it provides a new channel for businesses to reach customers and create immersive shopping experiences. This trend is expected to continue growing, with more platforms and brands adopting live streaming technology to connect with their audiences and drive sales. As a result, social commerce is becoming an increasingly important aspect of the e-commerce landscape.