Samsung Built the Foldable First. Now Apple Wants the Creator Crowd

USACreator EconomyCreator EconomySocial CommerceInfluencer MarketingInc.com · November 1, 2026 at 3:08 PM

Samsung was the first to develop a foldable phone, but now Apple is trying to attract the creator crowd. This move by Apple indicates a shift in focus towards catering to the needs of content creators, who are crucial for social commerce. The article suggests that Apple is trying to gain an edge in the market by appealing to this demographic.

This development matters for social commerce because it highlights the importance of catering to creators and their needs. As social media platforms continue to evolve, companies like Apple and Samsung must adapt to stay relevant. The creator crowd is a significant driver of social commerce, and companies that successfully tap into this market are likely to see increased engagement and sales. This move by Apple is a strategic attempt to gain a competitive advantage in the social commerce space.

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