Samsung TV Plus Strikes Creator Channel Deals With Fearne Cotton, Mark Rober & More

Samsung TV Plus has announced deals with creators to form new channels and expand existing ones, launching a trio of channels in partnership with 208 Studios in the UK, including Happy Place based on Fearne Cotton's wellness podcast.

This move matters for social commerce as it expands Samsung TV Plus's reach and offers new content to users, potentially increasing engagement and driving sales through shoppable video and other social commerce features.