
SAMY, a global social-first agency, has acquired Get Engaged, a US company specializing in creators, talent, and entertainment, to expand its presence in the US market and strengthen its commitment to social and influencer marketing. This acquisition is part of SAMY's strategy to increase its footprint in the US, backed by Bridgepoint Group.
The acquisition of Get Engaged by SAMY is significant for social commerce as it highlights the growing importance of influencer marketing and social media in the US market. This move is expected to enhance SAMY's capabilities in creating and executing social and influencer marketing campaigns, ultimately benefiting brands and businesses looking to leverage social commerce to reach their target audiences.
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