Scott Galloway: Zuckerberg Is “Clearly Coming for YouTube” and Its 16% of TV Time

Scott Galloway has made a statement regarding Mark Zuckerberg's intentions to compete with YouTube, which currently holds 16% of TV time. Galloway believes that Zuckerberg is 'clearly coming for YouTube', indicating a potential shift in the social media landscape. This development is happening in the United States, where major tech companies like Meta and Google are headquartered.

This move matters for social commerce because it signifies a growing competition between social media platforms to capture users' attention and time. As platforms like YouTube, TikTok, and Instagram continue to evolve, they are incorporating more e-commerce features, such as shoppable videos and live streaming, to facilitate social commerce. This trend is likely to continue, with platforms investing in new technologies and features to stay competitive.