Scott Galloway: Zuckerberg Is “Clearly Coming for YouTube” and Its 16% of TV Time

According to Scott Galloway, Mark Zuckerberg is planning to take on YouTube, which currently occupies 16% of TV time, US. This move is seen as a strategic play to increase Meta's share of the online video market.

This development matters for social commerce as it could lead to increased competition in the online video advertising space, potentially driving down ad costs for businesses and creators. As a result, social commerce platforms like Instagram and Facebook may benefit from the increased focus on video content, #SocialCommerce, #ShoppableVideo, #VideoAdvertising.