Scott Galloway: Zuckerberg Is “Clearly Coming for YouTube” and Its 16% of TV Time

Scott Galloway stated that Mark Zuckerberg is aiming to compete with YouTube, which currently holds 16% of TV time. This move could have significant implications for the social media and streaming landscape. The statement was made by Galloway, indicating a potential shift in the way people consume video content online.

This development matters for social commerce as it could lead to new opportunities for creators and advertisers on Facebook and Instagram, potentially changing the dynamics of video advertising and influencer marketing. If Zuckerberg succeeds in capturing a larger share of TV time, it could also impact the way products are discovery and purchased online, making social commerce an even more critical channel for brands and retailers.