From scrolling to bag packing: how creators are changing the way India travels

In India, social media creators are changing the way people travel by promoting various destinations and activities through their content, making travel more accessible and appealing to their followers. These creators showcase their travel experiences, share tips, and provide recommendations, which helps their audience plan their trips more effectively.

This shift in travel planning highlights the significant impact of social media influencers on consumer behavior, particularly in the travel industry. As a result, travel companies and tourism boards are collaborating with creators to reach a wider audience, demonstrating the growing importance of social commerce in the travel sector.