Seven Million Yuan From Other People's Livestreams: China's 'Slicing' Economy Has a New Folk Hero

ChinaLive CommerceLivestream ShoppingSocial CheckoutShoppable VideoTrending on Weibo · October 11, 2026 at 2:53 AM
Seven Million Yuan From Other People's Livestreams: China's 'Slicing' Economy Has a New Folk Hero

A new folk hero has emerged in China's 'slicing' economy, where individuals earn money by promoting and reselling other people's livestreams. One such individual has reportedly earned seven million yuan from these activities, highlighting the growing trend of social commerce and livestream shopping in the country.

The success of this individual and the 'slicing' economy as a whole has significant implications for social commerce in China. It demonstrates the potential for creators to monetize their content and for consumers to discover new products through livestreams, and highlights the importance of social platforms in facilitating these interactions. As the 'slicing' economy continues to grow, it is likely to have a major impact on the social commerce landscape in China.

The Social Commerce Daily Digest

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