Share of voice: What it is and how to measure it in 2026

A recent article from Hootsuite.com discusses the concept of 'share of voice' and its importance in measuring a brand's visibility across social media, search, paid ads, and earned media. The article provides a formula to calculate share of voice and offers six ways to increase it.

Understanding share of voice is crucial for social commerce as it helps brands to gauge their online presence and competitiveness. By measuring and growing their share of voice, businesses can improve their social media marketing strategies, increase brand awareness, and ultimately drive sales.