From shock jocks to TikTok – 25 years of cultural power

The article reflects on the evolution of cultural power over the past 25 years, from traditional media figures like shock jocks to the current influencers on TikTok. This shift highlights the changing landscape of how content is consumed and created, with a significant portion of the population now turning to social media platforms for entertainment, information, and cultural influence.

The rise of TikTok and similar platforms matters significantly for social commerce as it indicates a profound shift in consumer behavior and preferences. Platforms like TikTok have become crucial for businesses and creators to reach their target audiences, making social commerce a vital strategy for marketing, brand awareness, and sales. This evolution underscores the importance of adapting to new media channels for successful commerce strategies.