ShopMy Taps Ex-Trade Desk Vet Jed Dederick as CRO to Scale Creator Commerce

Jed Dederick, former chief revenue officer of The Trade Desk, has joined ShopMy as its new CRO. With nearly fourteen years of experience at The Trade Desk, Dederick aims to bring programmatic-style scale and measurement to creator commerce. He started his new role at ShopMy, a creator affiliate marketing platform, with the goal of introducing a pay-for-performance product.

This move is significant for social commerce as it indicates a growing trend of experienced professionals from the ad tech industry transitioning into creator commerce. Dederick's expertise in programmatic advertising can help ShopMy scale its creator commerce offerings, potentially leading to more efficient and effective partnerships between creators and brands. As the creator economy continues to evolve, the integration of ad tech expertise can enhance the overall social commerce landscape.