Short-form video influences 38% of consumers globally, AI influencers face skepticism: DoubleVerify Report

A recent report by DoubleVerify found that short-form video influences 38% of consumers globally, highlighting the significant impact of this format on consumer behavior. The report also revealed that AI influencers face skepticism from consumers, indicating a need for brands to be authentic and transparent in their marketing efforts.

This report has important implications for social commerce, as it suggests that brands should prioritize short-form video content in their marketing strategies. Additionally, the skepticism towards AI influencers highlights the need for brands to focus on building trust and authenticity with their audience, which is critical for driving sales and revenue through social commerce channels.