Should Brands Invest in Long-Form Video as Instagram Launches ‘Features’? — LBB

Instagram has launched a new feature called 'Features' which may impact how brands invest in long-form video content. The move could be significant for brands and creators who use the platform to reach their audiences. This development is happening in the context of the global social media landscape, particularly in the US where Instagram has a large user base.

The launch of 'Features' by Instagram matters for social commerce because it could change how brands approach video content strategy, potentially leading to more interactive and engaging experiences for consumers. This, in turn, could drive sales and brand awareness through social platforms, highlighting the importance of adapting to new features and trends in social media for effective social commerce strategies.