Singaporeans open to AI shopping agents but wary of full autonomy

Singaporeans are open to the idea of using AI shopping agents to assist with their purchasing decisions, but they are wary of giving these agents full autonomy. This suggests that while Singaporeans are willing to embrace technology to enhance their shopping experience, they still want to maintain control over their buying decisions.

This Finding matters for social commerce as it highlights the importance of balancing technological innovation with consumer trust and control. As social commerce platforms continue to integrate AI-powered features, they must ensure that these features are transparent, explainable, and align with consumer preferences. By doing so, they can build trust and increase the likelihood of adoption, ultimately driving business growth and revenue.