Small influencers make a big festive splash this season

Small influencers are making a significant impact this festive season, according to a recent report. These influencers, who have a smaller but highly engaged audience, are being preferred by brands over bigger influencers due to their authenticity and ability to connect with their audience. In India, small influencers are being leveraged by brands to promote their products and services during the festive season.

The rise of small influencers matters for social commerce as it indicates a shift in the way brands approach influencer marketing. With smaller influencers, brands can target specific niches and audiences, leading to more effective marketing campaigns. This trend also highlights the importance of authenticity and engagement in social commerce, as consumers are more likely to trust recommendations from influencers who have a genuine connection with their audience.