Snapdeal joins YouTube Shopping affiliate programme

Snapdeal, an Indian e-commerce company, has joined YouTube Shopping's affiliate programme, allowing users to purchase products directly from YouTube videos. This partnership aims to enhance the shopping experience for users and provide a new sales channel for Snapdeal.

This partnership is significant for social commerce as it combines the reach and engagement of YouTube with the e-commerce capabilities of Snapdeal, creating a seamless shopping experience for users. It also highlights the growing importance of affiliate marketing and shoppable video in the social commerce landscape.