Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals
UKSocial CommerceSocial CommerceA Ipowered ShoppingFashion EcommerceExchangeWire · October 9, 2026 at 11:32 AM
According to Captify UK data, social commerce has surged by 457% and AI fashion searches have risen by 44% during the Christmas period. This significant increase in social commerce activity suggests a growing trend towards online shopping and fashion searches during peak holiday seasons.
The rise in social commerce and AI-powered fashion searches is crucial for businesses and marketers, as it indicates a shift in consumer behavior towards more interactive and personalized shopping experiences. This trend is likely to continue, with social media platforms and e-commerce sites incorporating more AI-driven features to enhance user engagement and drive sales.