Social Commerce Surges 457% and AI Fashion Searches Rise 44% During Christmas, Captify UK Data Reveals

New Captify data reveals that social commerce in the UK has surged by 457% during Christmas, with AI fashion searches also rising by 44%. This shift indicates a significant change in consumer behavior, with more people turning to social media and AI-powered search for their holiday shopping needs.

The surge in social commerce and AI-powered search has significant implications for brands and retailers, who must now navigate a more complex and fragmented festive marketplace. To capture demand, brands will need to adapt their strategies to incorporate social commerce, conversational AI, and search, in addition to physical retail.