Social media big tech's data goldmine is turning into a legal landmine

A recent article from Storyboard18 highlights the challenges big tech companies in the social media space are facing due to their data collection practices, which are turning into legal issues. The article suggests that the data goldmine these companies have been relying on is now becoming a legal landmine, affecting their operations and future plans.

This development matters significantly for social commerce as it could impact how social media platforms collect and use data for targeted advertising, influencer marketing, and other commerce-related activities. Changes in data collection practices could alter the landscape of social commerce, affecting businesses and creators who rely on these platforms for sales and marketing.