Social media users are gaming the algorithm to protect Cornell’s Jane Doe

Social media users are coming together to protect Cornell's Jane Doe by gaming the algorithm, according to a recent article. The movement, which is taking place in the United States, involves users manipulating social media platforms to shield Doe from online harassment and negative attention.

This phenomenon matters for social commerce because it highlights the power of online communities and their ability to influence the narrative on social media platforms. As users become more savvy about how algorithms work, they are finding ways to use this knowledge to promote or protect certain individuals or causes, which can have significant implications for businesses and individuals operating in the social commerce space.