Some Stores Sell 500,000 Yen in One Live Stream, but Others Lose Money on TikTok Shop
JapanLive CommerceTikTok ShopLivestream ShoppingShoppable VideoYahoo.co.jp · October 31, 2026 at 3:10 PM · Translated from Japanese
TikTok Shop, a new online shopping market, is gaining attention where users can purchase products while watching live streams. Some stores in Japan have reported selling over 500,000 yen in a single live stream, but others incur losses due to the costs of streaming.
The success of TikTok Shop varies greatly among stores, with some achieving significant sales while others struggle with losses due to high shipping and other expenses, highlighting the challenges and opportunities of live commerce and social shopping in the region.