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A dance jingle for the 11.11 Big Sale on Shopee has gone viral on TikTok, with thousands of users incorporating the sound into their videos. The jingle, performed by a group called no na, features a catchy refrain section that starts with the count of 'In one, two, three' and has netizens praising the performance.
The popularity of the jingle highlights the power of social commerce in driving engagement and sales. By creating a catchy and memorable tune, Shopee has been able to generate buzz around its 11.11 Big Sale and encourage users to participate in the event. This strategy is particularly effective on platforms like TikTok, where users are highly receptive to music and dance challenges.
The Social Commerce Daily Digest
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