Spanish watchdog opens TikTok probe but denies government demand to block app

A Spanish watchdog has opened an investigation into TikTok, but denied a government demand to block the app. The probe is likely related to concerns over user data and privacy, which have been a major issue for the social media platform in recent years.

This development matters for social commerce as it could impact the way TikTok operates in Spain and potentially other countries. If the investigation leads to stricter regulations or even a ban, it could affect the platform's ability to facilitate social commerce and influencer marketing, which are key components of its business model.