Steven Bartlett started ‘The Diary of a CEO’ with a $100 microphone. Now he says it’s on track for $60 million in annual revenue

Steven Bartlett, a podcast host, started his show 'The Diary of a CEO' with minimal equipment, including a $100 microphone, and has since grown it into a business on track for $60 million in annual revenue. He initially recorded episodes at 2 a.m., reading from his diary, and has expanded his business beyond sponsorships.

Bartlett's success is significant for social commerce as it demonstrates the potential for creators to build lucrative businesses through authentic, engaging content. His decision to reject a deal that would have increased ads and required him to leave YouTube also highlights the importance of maintaining control over one's platform and audience.