‘Strong halo effect’: B2B brands on the benefits of investing in influencers

B2B brands are realizing the benefits of investing in influencers, citing a 'strong halo effect' that can positively impact their business. According to a recent article in Marketing Week, this trend is happening in the UK, where brands are leveraging influencer marketing to reach their target audiences.

The investment in influencers matters for social commerce as it allows B2B brands to build awareness, credibility, and trust with potential customers. By partnering with influencers, these brands can tap into the creators' existing audiences and showcase their products or services in a more authentic and engaging way, ultimately driving sales and revenue.