A STUNNING TRIO 💙🏖️ Content creator Ivana Alawi shared a beach photo with fellow content creators Zeinab Harake-Parks and Viy Cortez-Velasquez on Thursday. “Sisters by heart,” she captioned her post. (Instagram/Ivana Alawi)

Content creator Ivana Alawi shared a beach photo with fellow content creators Zeinab Harake-Parks and Viy Cortez-Velasquez on Instagram, captioning the post 'Sisters by heart'. The photo was posted on Thursday and has garnered attention from fans and followers of the three creators.

This news matters for social commerce as it highlights the influence and reach of content creators in the Philippines, particularly on platforms like Instagram. The post demonstrates how creators can leverage their personal relationships and friendships to create engaging content and build their personal brands, which can ultimately drive sales and revenue through sponsored posts, affiliate marketing, and other social commerce channels.