Syntun | 2026 'Double 11' Promotion Report: GMV during China's 'Double 11' Shopping Festival reached RMB 1,776.4 billion (approx. US$264.4 billion).

During China's 'Double 11' Shopping Festival, the Gross Merchandise Volume (GMV) reached RMB 1,776.4 billion, approximately US$264.4 billion. This significant milestone was reported by Syntun in their 2026 'Double 11' Promotion Report, highlighting the immense scale of China's e-commerce market during this major shopping event.

The substantial GMV achieved during the 'Double 11' festival underscores the importance of strategic marketing and sales campaigns, such as Zhíbò dàihuò / Livestream Selling and Zhòng cǎo / Seed Planting, in driving consumer engagement and sales. This phenomenon matters greatly for social commerce as it demonstrates the potential for massive revenue generation through well-executed online shopping festivals, influencing how businesses approach their marketing strategies in the Chinese market.