Syntun | 2026 "Double 11" Promotion Report: GMV during China's "Double 11" Shopping Festival reached RMB 1,776.4 billion (approx. US$264.4 billion).

During China's "Double 11" Shopping Festival, the Gross Merchandise Volume (GMV) reached RMB 1,776.4 billion, approximately US$264.4 billion. This significant sales milestone was achieved through various channels, including Zhíbò dàihuò / Livestream Selling and online shopping platforms.

The substantial GMV during the "Double 11" Shopping Festival highlights the growing importance of social commerce in China, with consumers increasingly turning to online platforms for their shopping needs. The success of this festival demonstrates the potential for businesses to leverage social commerce strategies, such as partnering with influencers and utilizing Zhíbò dàihuò / Livestream Selling, to reach and engage with their target audiences.