Syntun | 2026 "Double 11" Promotion Report: GMV during China's "Double 11" Shopping Festival reached RMB 1,776.4 billion (approx. US$264.4 billion).

During China's 'Double 11' Shopping Festival, the Gross Merchandise Volume (GMV) reached RMB 1,776.4 billion, approximately US$264.4 billion. This significant milestone was reported by Syntun in their 2026 'Double 11' Promotion Report, highlighting the substantial growth and popularity of this major shopping event in China.

The success of 'Double 11' has significant implications for social commerce, as it demonstrates the power of online shopping festivals and the potential for massive sales volumes through platforms like Tmall and Taobao. The integration of Zhíbò dàihuò / Livestream Selling and other social commerce strategies likely played a crucial role in driving these sales, making 'Double 11' a key event for businesses and marketers to leverage in the future.