Taobao Flash Delivery Quietly Registers "Jiwa Canteen" Trademark, Adding a Piece to the Private-Label Food Delivery Battle

Taobao Flash Delivery has quietly registered the trademark 'Jiwa Canteen', which is expected to be a part of its private-label food delivery services. This move is seen as an addition to the growing private-label food delivery battle in the market. The registration of the trademark suggests that Taobao Flash Delivery is planning to expand its services and offerings in the food delivery sector.

The registration of 'Jiwa Canteen' trademark by Taobao Flash Delivery matters for social commerce as it indicates the company's intention to strengthen its position in the private-label food delivery market. This move is likely to increase competition in the market, which could lead to better services and more options for consumers. As a result, social commerce platforms may see an increase in food delivery-related transactions and interactions.